Many of you would have seen the Reebok NFL Fantasy League viral video where a handful of NFL players perform super human feats of skill (see below) which has been hugely successful which I gauge through the fact that I have been sent it via about 4 different peer to peer channels which to me [...]
Posts Tagged as ‘viral’
April 28, 2009
The Fantasy League Trick
Filed under Uncategorized
Tags: branded content, cognitive dissonance, Fifa Street, NFL Fantasy League, Reebok, viral
April 21, 2009
Viral Misconceptions
It seems that many marketers and advertising experts alike still retain a fundamental lack of understanding of viral marketing and how and when to employ it effectively. The term viral refers to the peer to peer spread of a campaign much like a viral epidemic (as argued in depth by Malcolm Gladwell in his 2000 [...]
April 20, 2009
Warm Season’s Greetings
The Belgian beer brand Zatte Vrienden let its users send a warm seasons greetings to their friends via a card users wrote in piss. The user would drink some of the beer first and then write the greeting in the snow in yellowy pee. Not one I’d send my granny but would have been a [...]
