Social media as a guiding principle

Its clear to everyone now that brands can derive benefit from engaging in social media but the important thing for a marketing team to ask themselves before embarking is “have we got anything worth talking about?”
The hard thing about social media isn’t getting marketers to sit up and pay attention to it, they all want [...]

Collaboration v The Semantic Web

Google News has a recommended stories function which posts stories based on my previous media consumption and no doubt uses a complex algorithm of keywords, geocentricity, content strings and others beyond comprehension as its basis for story selection. However no matter how sophisticated this algorithm is or how long I have been reading stories via [...]

Twitters Evan Williams on Ted

I have to admit I am very slow to the whole Twitter phenomenon even for an Australian which is itself fairly laggard in terms of its embrace of the [new] social media. This talk on Ted by Twitter Co Founder Evan Williams is short and sweet but he portrays its uses as being of profound [...]