Create something worth talking about.

This is a follow on from the post “Social media as a guiding principle” which argued that if a brand wants to utilise social media properly it needs to have something worth talking about and if it doesn’t have something worth talking about it should create something.
Recently Proctor & Gamble used social media successfully to [...]

Vision Street Wear

I submitted an article to a company blog about this website over a year ago but it’s still one of my favorites and I wanted to have something about it on this blog.
If you look on www.thefwa.com these days the number of video background sites are too many to count but back when this site [...]

The Fantasy League Trick

Many of you would have seen the Reebok NFL Fantasy League viral video where a handful of NFL players perform super human feats of skill (see below) which has been hugely successful which I gauge through the fact that I have been sent it via about 4 different peer to peer channels which to me [...]