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	<title>d1609</title>
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		<title>d1609</title>
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		<title>Planning Complexity</title>
		<link>http://downwith30kb.wordpress.com/2009/11/25/planning-complexity/</link>
		<comments>http://downwith30kb.wordpress.com/2009/11/25/planning-complexity/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 02:59:29 +0000</pubDate>
		<dc:creator>d1609</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://downwith30kb.wordpress.com/?p=246</guid>
		<description><![CDATA[Ockham&#8217;s Razour states that the simplest explanation of a strategy is the best or put another way the explanation that describes a phenomenum with the least number of assumptions is the superior. Although simple solutions are usually superior it does not mean that the simplest approach to solving a problem is the best and for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=downwith30kb.wordpress.com&blog=6804070&post=246&subd=downwith30kb&ref=&feed=1" />]]></description>
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		<title>Fragmentation v centralisation of brands online</title>
		<link>http://downwith30kb.wordpress.com/2009/10/14/fragmentation-v-centralisation-of-brand-online-ecosystems/</link>
		<comments>http://downwith30kb.wordpress.com/2009/10/14/fragmentation-v-centralisation-of-brand-online-ecosystems/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 06:23:00 +0000</pubDate>
		<dc:creator>d1609</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://downwith30kb.wordpress.com/?p=238</guid>
		<description><![CDATA[Often you&#8217;ll encounter the argument that online resources need to be organised over one centrally defined property like the companies website. Initially it makes sense, a brand to most people is a singular entity that is best off occupying one single space organised within one centrally controlled property but this assumption is fundementally flawed and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=downwith30kb.wordpress.com&blog=6804070&post=238&subd=downwith30kb&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">d1609</media:title>
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		<title>Assumptions</title>
		<link>http://downwith30kb.wordpress.com/2009/05/26/assumptions/</link>
		<comments>http://downwith30kb.wordpress.com/2009/05/26/assumptions/#comments</comments>
		<pubDate>Tue, 26 May 2009 07:23:22 +0000</pubDate>
		<dc:creator>d1609</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[digital strategy]]></category>
		<category><![CDATA[rich media]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://downwith30kb.wordpress.com/?p=172</guid>
		<description><![CDATA[Whenever I encounter the &#8216;because you just do&#8221; response to something I immediately think its time to challenge the underlying assumptions for acting that way because there&#8217;s a good chance the landscape has shifted significantly to require a rethink . The other day a colleague of mine was asked to come back with a list [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=downwith30kb.wordpress.com&blog=6804070&post=172&subd=downwith30kb&ref=&feed=1" />]]></description>
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		<title>Create something worth talking about.</title>
		<link>http://downwith30kb.wordpress.com/2009/05/22/create-something-worth-talking-about/</link>
		<comments>http://downwith30kb.wordpress.com/2009/05/22/create-something-worth-talking-about/#comments</comments>
		<pubDate>Fri, 22 May 2009 01:28:02 +0000</pubDate>
		<dc:creator>d1609</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[Proctor & Gamble]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://downwith30kb.wordpress.com/?p=166</guid>
		<description><![CDATA[This is a follow on from the post &#8220;Social media as a guiding principle&#8221; which argued that if a brand wants to utilise social media properly it needs to have something worth talking about and if it doesn&#8217;t have something worth talking about it should create something.
Recently Proctor &#38; Gamble used social media successfully to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=downwith30kb.wordpress.com&blog=6804070&post=166&subd=downwith30kb&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">d1609</media:title>
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		<title>Guerilla Digital &#8211; Error 404</title>
		<link>http://downwith30kb.wordpress.com/2009/05/21/guerilla-digital-error-404/</link>
		<comments>http://downwith30kb.wordpress.com/2009/05/21/guerilla-digital-error-404/#comments</comments>
		<pubDate>Thu, 21 May 2009 05:49:56 +0000</pubDate>
		<dc:creator>d1609</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[banner]]></category>
		<category><![CDATA[contextual]]></category>
		<category><![CDATA[guerilla]]></category>
		<category><![CDATA[otp]]></category>
		<category><![CDATA[the reality coalition]]></category>

		<guid isPermaLink="false">http://downwith30kb.wordpress.com/?p=162</guid>
		<description><![CDATA[This campaign fuses two of my favourite things: the clever utilisation of dead space and the debunking of misinformation. This campaign for The Reality Coalition by Crispin Porter + Bogusky achieves just that &#8211; it cleverly utilises the otherwise dead space of an error 404 page with a contextually related message via an OTP style [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=downwith30kb.wordpress.com&blog=6804070&post=162&subd=downwith30kb&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Social media as a guiding principle</title>
		<link>http://downwith30kb.wordpress.com/2009/05/15/social-media-as-a-guiding-principle/</link>
		<comments>http://downwith30kb.wordpress.com/2009/05/15/social-media-as-a-guiding-principle/#comments</comments>
		<pubDate>Fri, 15 May 2009 03:02:27 +0000</pubDate>
		<dc:creator>d1609</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[dialogue]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy planning]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://downwith30kb.wordpress.com/?p=148</guid>
		<description><![CDATA[Its clear to everyone now that brands can derive benefit from engaging in social media but the important thing for a marketing team to ask themselves before embarking is &#8220;have we got anything worth talking about?&#8221;
The hard thing about social media isn&#8217;t getting marketers to sit up and pay attention to it, they all want [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=downwith30kb.wordpress.com&blog=6804070&post=148&subd=downwith30kb&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://downwith30kb.wordpress.com/2009/05/15/social-media-as-a-guiding-principle/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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		<title>Fortune will favour the brave [and quick].</title>
		<link>http://downwith30kb.wordpress.com/2009/05/04/fortune-will-favour-the-brave/</link>
		<comments>http://downwith30kb.wordpress.com/2009/05/04/fortune-will-favour-the-brave/#comments</comments>
		<pubDate>Mon, 04 May 2009 00:41:32 +0000</pubDate>
		<dc:creator>d1609</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://downwith30kb.wordpress.com/?p=138</guid>
		<description><![CDATA[Marketing and mass media have been awash recently with reports of social media and how brands will need to engage in social media strategies in order to stay relevant. Several articles have shown survey results of marketers indicating their intention to engage in social media strategies or that they see social media platforms as a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=downwith30kb.wordpress.com&blog=6804070&post=138&subd=downwith30kb&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Brands, Social Media &amp; the Illusion of Control</title>
		<link>http://downwith30kb.wordpress.com/2009/04/29/brands-social-media-the-illusion-of-control/</link>
		<comments>http://downwith30kb.wordpress.com/2009/04/29/brands-social-media-the-illusion-of-control/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 06:13:09 +0000</pubDate>
		<dc:creator>d1609</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://downwith30kb.wordpress.com/?p=127</guid>
		<description><![CDATA[I think its in Buddhism that they talk about the illusion of control &#8211; that as much as you think you have control of something its just an illusion. The current sentiment from many brands in response to social media participation is that they fear losing control of their brand by letting themselves go on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=downwith30kb.wordpress.com&blog=6804070&post=127&subd=downwith30kb&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Vision Street Wear</title>
		<link>http://downwith30kb.wordpress.com/2009/04/28/vision-street-wear-goodie/</link>
		<comments>http://downwith30kb.wordpress.com/2009/04/28/vision-street-wear-goodie/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 03:51:56 +0000</pubDate>
		<dc:creator>d1609</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[skateboarding]]></category>
		<category><![CDATA[video sites]]></category>
		<category><![CDATA[vision street wear]]></category>

		<guid isPermaLink="false">http://downwith30kb.wordpress.com/?p=113</guid>
		<description><![CDATA[I submitted an article to a company blog about this website over a year ago but it&#8217;s still one of my favorites and I wanted to have something about it on this blog.
If you look on www.thefwa.com these days the number of video background sites are too many to count but back when this site [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=downwith30kb.wordpress.com&blog=6804070&post=113&subd=downwith30kb&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">VisionStreetWear</media:title>
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		<title>The Fantasy League Trick</title>
		<link>http://downwith30kb.wordpress.com/2009/04/28/the-fantasy-league-trick/</link>
		<comments>http://downwith30kb.wordpress.com/2009/04/28/the-fantasy-league-trick/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 02:52:59 +0000</pubDate>
		<dc:creator>d1609</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branded content]]></category>
		<category><![CDATA[cognitive dissonance]]></category>
		<category><![CDATA[Fifa Street]]></category>
		<category><![CDATA[NFL Fantasy League]]></category>
		<category><![CDATA[Reebok]]></category>
		<category><![CDATA[viral]]></category>

		<guid isPermaLink="false">http://downwith30kb.wordpress.com/?p=94</guid>
		<description><![CDATA[Many of you would have seen the Reebok NFL Fantasy League viral video where a handful of NFL players perform super human feats of skill (see below) which has been hugely successful which I gauge through the fact that I have been sent it via about 4 different peer to peer channels which to me [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=downwith30kb.wordpress.com&blog=6804070&post=94&subd=downwith30kb&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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